Small exporting firms’ choice of exchange mode in international marketing channels for perishable products: A contingency approach

A Contingency Approach to Marketing Mix Adaptation and Performance in International Marketing Relationships*

In this research, the authors extend a contingency perspective of international marketing in an exporting context by considering how internal and external forces of the firm explain adaptation of the marketing mix in export markets. The impact of marketing strategy adaptation and past performance satisfaction on current period satisfaction with performance is also considered. A survey of over 5...

A new approach in graph- based integrated production and distribution scheduling for perishable products

This study is concerned with how the quality of perishable products can be improved by shortening the time interval between production and distribution. As special types of food such as dairy products decay fast, the integration of production and distribution scheduling (IPDS) is investigated. An integrated scheduling of both processes improves the performance and costs because the separated sc...

Small Firms Marketing:

Coordination of pricing and cooperative advertising for perishable products in a two-echelon supply chain: A bi-level programming approach

In this article the coordination of pricing and cooperative advertising decisions in one-manufacturer one-retailer decentralized supply chain with different market power for channel members is studied. The products are both perishable and substitutable. The problem is modeled as a nonlinear bi-level programming problem to consider both retailer and manufacturer decisions about prices and advert...

Using contingency approach to improve firms’ financial performance forecasts

One of the challenging issues for investors and professionals is appropriate models to evaluate financial situation of the firms. In this regard, many models have been extracted by researchers using different financial ratios to resolve these issues. However, choosing a model based on the conditions and users’ needs is complex. The main objective of this study is to identify the effect of conti...